Graphic Design

Art Transforms and Design Matters

Graphic Design

scope and sequence -
based on a traditional 2D design college level design course. Modified for digital media.

Fall Semester :

Key assignments: Walking the Line. Expanded Shapes. Color Theory and Radial Symmetry. Tessellations and Textile Design

Unit 1: Line Characteristics - Anchor Works: Aboriginal Art, Hundertwasser, Keith Haring.

Unit 2: Shape- Positive/Negative Space - Anchor Works: . Notan - Positive Negative space, Japanese Design Motifs, Op Art,

Unit 3: Color Theory - Anchor Works: Josef Albers, Psychology of Color, Simultaneous Color, Mandalas

Unit 4: Tessellations - Anchor Works: MC Escher, Macintosh, Textile Designs, WordPlay, Typographical Posters,

Spring Semester:

Key assignments: Creative Type: Typographical Illustration. Personal Logo. Event Poster. Social Issue Poster. Self Portrait. Magazine Layout, Motion Graphics and a Digital Personal Portfolio.

Unit 5: Type 1 Letter Forms - Anchor Resources: History of Typography, Wim Crouwel, Jonathan Hoefler, Helvetica: The Movie, Outcome: Working knowledge of History of Type, Letter Forms, Categories, Methods to effectively combine fonts for emphasis. Outcome: Create Emphasis with Typography and type features.

Unit 6: - Type 2 Logos - Anchor Resources: Paula Scher, Saul Bass, Milton Glaser. Outcome; Personal Logo

Unit 7: Posters Convey Meaning: Anchor Works: Editorial and Typographical Illustrations. Considerations: Layout, Composition, Illustration and Typography. Collaged Social Issue Posters. Outcome: Poster to convey a pertinent message.

Unit 8: Curating Presentations - Anchor work: Magazines, Blogs, Animations - etc. Methods to showcase a personal portfolio. Outcome: Personal Portfolio and end of year Presentation and/or Showcase.